Can’t Cancel Pride

Demi Lovato, Lil Nas X, Ricky Martin and Pink are among the artists who will perform or appear at “Can’t Cancel Pride,” a virtual relief benefit for the LGBTQ+ community from P&G and iHeartMedia. Also performing are Brothers Osborne, Busy Phillips, Gus Kenworthy, Hayley Kiyoko, Jennifer Hudson, JoJo Siwa, Marshmello, MJ Rodriguez, Nina West, Tate McRae, Troye Sivan, and more, hosted by iHeartMedia on-air personality Elvis Duran and  singer-songwriter Bebe Rexha, who will also perform her new single “Sacrifice.”

According to the announcement, “The second annual event will demonstrate that nothing can cancel the heart of Pride and the spirit that the LGBTQ+ equality movement embodies while focusing on the issues that continue to impact the LGBTQ+ community in 2021, including the ongoing COVID-19 pandemic.”

The event will stream on June 4 at 9 p.m. on iHeartRadio’s TikTok, YouTube, Facebook, Instagram TV pages, iHeartRadio’s PrideRadio.com and Revry as well as broadcast on iHeartMedia radio stations nationwide and on the iHeartRadio App.

Last year’s event raised over $4 million to benefit the LGBTQ+ communities most impacted by COVID-19.

“Can’t Cancel Pride is about creating visibility for the LGBTQ+ community and showing them they are not alone,” said Marc Pritchard, Chief Brand Officer, P&G. “The impact of the COVID-19 pandemic remains heightened for LGBTQ+ people, who continue to face issues driven by persistent bias, intolerance and inequality. We want to use our voice to help bring much needed resources, support, acts of good and love to this remarkable and resilient community.”

“Can’t Cancel Pride” will once again partner with Greater Cincinnati Foundation to administer and distribute financial support raised by the event to LGBTQ+ organizations with a track record of positive impact and support of the LGBTQ+ community including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink, and OutRight Action International.

“As the country is returning back to normal and we are slowly starting to gather again, LGBTQ+ communities around the world are still feeling the devastating effects of COVID-19,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “We look forward to once again celebrating the incredible voices and allies of the LGBTQ+ community with an amazing night of music that will honor Pride and the communities’ fight for equal rights, all while benefitting six remarkable nonprofits that make an everyday positive impact.”

The event will kick off a month-long Pride celebration throughout June. iHeartMedia radio stations will air spots encouraging listeners to watch the event on demand, share their special Pride moments on social media using the hashtag #CantCancelPride, and support the participating nonprofits by visiting cantcancelpride.com or texting “RAINBOW” to 56512.

Funds raised in 2020 provided critical resources for the six nonprofit partners. The event helped CenterLink provide microgrants to 190+ LGBTQ+ community centers and organizations; supported The Trevor Project’s lifeline, chat, and text crisis services, which served more than 14,000 crisis contacts from LGBTQ+ young people in June 2020 alone; aided SAGE in forging connections and reducing isolation for LGBT elders during this pandemic; and contributed to the National Black Justice Coalition’s federal public policy work and Youth And Young Adult Action Council; proceeds benefitted LGBTQ+ individuals around the world through OutRight Action International’s COVID-19 Global LGBTIQ Emergency Fund. In addition, “Can’t Cancel Pride” also supported GLAAD’s Spirit Day, the world’s largest LGBTQ+ anti-bullying campaign; and so much more.